Copywriter Sydney

Launching a new website, revamping an existing one, or just need some copy to fill the gaps? Creating written content that communicates your message and engages your audience is no small feat. Work with a Sydney Copywriter who takes the time to get to know your business, your goals, and delivers web copy that drives tangible results for your business.

From web copy to search engine optimised (SEO) content and blog posts, my copywriting services range from top-of-sales-funnel articles that will build brand awareness to bottom-of-sales-funnel content that generate leads, increase conversions and drive new traffic to your website.

High quality copywriting builds credibility and trust with online audiences. Work with an experienced and affordable copywriter who understands the intricacies of specific verticals and takes the time to know more about your industry, product, service and value proposition.

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Copywriting that speaks to your customers and drives your small business goals.


Do you Need a Copywriter?

Written communication is vital — no matter what kind of small business you own. Creating web copy that resonates with your customers, is consistent in voice and tone and reflects your brand values is integral to your success. Furthermore, if your business relies on its digital footprint to generate new leads and drive sales, your website copy must also be optimised for Google.

Creating engaging content on a consistent basis is no small feat. It’s my job to ensure that people don’t just cast an admiring glance at the blocks of text on your website and move on — copywriting should drive action. Whether you’re trying to increase brand awareness, tell a story, or increase SERP visibility and drive conversions, effective copywriting should serve a wide range of business goals.

Still not convinced you need a Copywriter?

Copywriting isn’t just about filling a page with words that explain your business, product or service. In fact, creating huge chunks of sleep-inducing text is one of the fastest ways to lose prospective customers. Creating effective copy means writing compelling and engaging copy that clearly explains your business and your values.

For prospective clients, an outdated or inconsistent website can be misconstrued as a business who has lost motivation. Customers are going to seriously question your product or services if they see that you can’t manage your web presence — keeping your digital footprint up to date is key.  

More Reasons to Hire a Copywriter 

  • More time to focus on other aspects of your business

  • Give your product or service description the time they deserve

  • Persuasive copy that influences action

  • Consistency, consistency, consistency

  • Voice and tone that reflects your business and your values

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Copywriting Services Sydney

I offer a wide variety of small business copywriting services to suit your business goals. Some of the most popular services are listed below. Can’t find what you’re looking for? Don’t stress! Copywriting is a broad term — If you’re looking for an adaptable Sydney Copywriter who can work with your business to achieve your goals, get it touch.

Website Copywriting Services: Landing Pages, Product Descriptions, About Pages, Services Pages, SEO Copywriting.

E-Books: Position yourself as a leader in your field and convince prospective clients that you’re not following the crowd — you’re leading them. It’s easier than you think to put together an eBook for your small business.

Press Releases: So, you’ve got a new product, service or event coming up that you need to promote. A press release, news release or media release, is an effective way to create content that can be syndicated across a number of platforms to generate interest and get the word out there. 

Blog Posts: Blog Posts are one of the most important elements of your content marketing strategy. I create clear conversational copy that is relevant to your audience, with a call-to-action that drives business goals. Let’s create content that drives targeted traffic, builds trust, increases brand awareness and improves conversions for your small business.

Sales Pages & Landing Pages: Want to convert leads into sales? You better have a good landing page! Landing pages are the final frontier for conversions — having an intuitive, easy-to-navigate landing page is key to conversion rate optimisation. 

Email Marketing Campaigns: Launching a new product or service and want to tell the world about it? Email marketing is one of the most powerful ways to increase awareness and drive conversions for your small business. Let’s write, design, and implement a powerful email marketing campaign that resonates with your customers.

SEO Copywriting: Title Tags, H1 Tags, H2 Tags, Meta Descriptions, Alt Tags, Meta Data and all of the bits of pieces that are going to make your content more visible. I can work to improve and optimise your existing copy or start from scratch. Effective SEO copywriting is the key to improving your organic rankings, reducing your paid advertising spend and getting your business in front of more potential customers on the first page of Google.


Why Choose Me as Your Copywriter?

Fair question! Don’t worry – I’m not offended. In fact, there’s so many copywriters out there that you would be silly not to ask this question!

There’s no shortage of copywriters in Sydney. In fact, a quick search for ‘Sydney Copywriter’ will show just how many buddying copywriters there are. I take the time to get to know your business, your industry and your point of difference. All of my copywriting is extensively researched, meticulously planned and delivered on-time.

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Copywriting helps your target audience find your small business and solve their specific problem. If you want to rank well in Google, you need highly relevant content that aligns with Google’s Ranking Algorithm. I love the nitty gritty research, planning and strategy that goes into creating content that will help your small business succeed.

Why choose me as your Copywriter?

  • SEO-Centric small business copywriting

  • Competitive research

  • Drive relevant traffic

  • Consistent voice and tone

  • Copy that reflects your business and brand values

  • SEO copywriting best practices


Here’s Some of the industries that I work with

Can’t find yours? Don’t fret — Get in Touch with me and let’s talk about how SEO Copywriting could increase your leads, grow brand awareness, and invigorate online sales.

  • Automotive

  • Banks

  • Cafes

  • Dentists

  • Doctors

  • Ecommerce

  • Electricians

 
  • Finance Companies

  • Franchises

  • Landscapers

  • Lawyers

  • Plumbers

  • Podiatrists

  • Property Management

 
  • Pysiotherapists

  • Real Estate

  • Restaurants

  • Small Business

  • Startups

  • Tradies

  • Insurance Companies


How Much Do Copywriting Services Cost?

Each business is unique. There is no “Copywriting Price List” per say. Yes, some copywriters will offer a flat rate based on time or number of pages, but it is important to first understand the scale of copy and research that is required to write it before I set a quote. This doesn’t mean that my copywriting services will cost more than those that have a set-quote, in fact, in many cases this means that they will cost less. I provide affordable copywriting services for businesses, start-ups and brands that are tailored towards your individual goals.

My Sydney Copywriting Services aren’t about draining your marketing budget, they’re about finding real marketing solutions. I’ll work with your small business, start-up or established company to tailor Copywriting that meets your marketing needs. Email me at liam@liamridingscopywriter.com.au or use the contact form below and I’ll schedule a meeting to discuss what your business needs to increase local visibility.


Copywriting FAQ

What is Copywriting?

Copywriting is a broad term used to describe written content that is used for promotional, advertorial or marketing purposes. As you can see from the services outlined above, the term includes services such as web copy, e-books, press releases, blog posts, sales and landing pages, email marketing and SEO copywriting.

My job as a copywriter is to work with the business or individual to establish goals, and then deliver clear and compelling written copy that drives those goals. Copywriting KPI’s are determined based on each individual project and the style of copywriting that is used will change accordingly. For example, creating copy that tells a brand story will differ from copy that is designed to attract organic traffic and stand out in the SERP’s.

 

What Does a Copywriter Do?

 From engaging your existing customers to helping you find new ones with a top-of-the-funnel organic acquisition campaign, a good copywriter should be able to quickly determine what makes your business and your customers tick.

As a business owner or marketing executive, you may have discovered how difficult it can be to find the right words to engage prospective customers. Sometimes, words come naturally and you’ll be able to write pages of content without too much hassle, other times, things will be a little more difficult. A good copywriter takes the stress out of creating unique and compelling written content.

Whether that’s SEO copy, web copy, e-books, press releases, blog posts, sales and landing pages or email marketing a good copywriter should be able to work with your business to create clever, engaging copy that resonates with your audience.

 

 Can’t I just use content from highest ranking businesses in my niche?

I’m afraid not. Think of Google as the most rigorous University Lecturer you’ve never met – not matter how clever you think you’ve been in duplicating or scraping content from your competitors, Google can determine (in less than a second) the original source of that content. The term ‘duplicate content’ is a contentious issue with SEO’s. Many believe that Google (and other search engines) will penalise websites who are caught trying to pass off copied content as their own, while others believe that Google will simply ignore your content and omit it from the SERPs. In any case, copying content from your competitors is not going to improve your organic rankings.  

SEO impact aside, copying your competitors written content is tantamount to stealing their property.

Why Do I need a Copywriter?

Fair question, I mean we all speak English and communicate with written content every day – how hard could it be?

Copywriting isn’t just about filling a page with words that explain your business, product or service. In fact, creating huge chunks of sleep-inducing text is one of the fastest ways to lose prospective customers. Creating effective copy means writing compelling and engaging copy that clearly explains your business and your values.

What are your Copywriting Specialities?

I’m an SEO Copywriter at heart. I love the tangible results that can be seen from well researched, planned and executed SEO Copywriting. Irrespective of size of budget, organic marketing is one of the most powerful tools for any business – SEO copywriting is essential for any successful organic marketing campaign.

 

 How Often Should I Publish Content?

There’s no exact answer to this question. It depends on how competitive your industry is and what your competitors are doing. Generally speaking though, the more often you can publish content, the better. New content is not only a great way to rank for new keywords and attract new visitors, it’s also an important signal for Google. The Search Engines want to know that your website is still active and relevant, publishing new content regularly lets Google and Bing know that you’re still active.

 

Why Should I choose You as My Copywriter?

Fair question! Don’t worry – I’m not offended. In fact, there’s so many copywriters out there that you would be silly not to ask this question!

There’s no shortage of copywriters in Sydney. In fact, a quick search for ‘Sydney Copywriter’ will show just how many buddying copywriters there are. I take the time to get to know your business, your industry and your point of difference. All of my copywriting is extensively researched, meticulously planned and delivered on-time.