Website Copywriter Sydney
Writing memorable website copy that inspires action and drives your business goals is no small feat. In Australia, we are subjected to more than 350 advertisements every single day. Billboards, busses, radio, television, and then there’s the big one – online.
Each time that you open a social media app, news app or visit any website on your mobile or desktop, you are inundated with advertising.
Can you remember the last ad that you saw? You can...? What about the one before that?
Whether we want to admit it or not. Website copywriting is just another form of advertising. That means creating website copy that stands out from the crowd and leaves a lasting impression on your audience is going to be a challenge. And that’s only one part of the equation. The second part is creating copy that inspires visitors to take the next step – gently pushing them towards your marketing or sales funnel.
That’s where I come in.
Your visitors are looking for solutions. As a web copywriter, it’s my job to ensure that they are finding the answers that they are looking for. Web copywriting needs to communicate value. You need to capture visitor’s attention and clearly communicate your unique selling proposition.
Web Copywriting that converts traffic into leads and drives conversions for your business.
Breaking Through with Web Copywriting
Your words need to look good before people will even consider reading them.
A lot of web copywriters believe that being able to create content is the biggest challenge. When in fact the biggest challenge of writing web copy is making is appealing enough to read. Did you know that 79% of people scan new web pages before they start reading them?
So, given that so many people scan a web page before they even think about reading it. How can you entice more readers to slow down and read what you’ve got to say?
Easy, you’ve got to make your copy look just as good as it sounds. By breaking up huge chunks of content into smaller, manageable blocks using headings, sub-headings, lists and infographics you can dramatically increase time of page and reduce your bounce rate.
You want your most important copy to stand out.
Just like how you just scanned down to that enticing bold text, your readers will do the same. As a web copywriter, my job is to increase the time readers spend on the page, reduce bounce rate (the percentage of visitors who navigate away from your site after visiting just one page) and increase your conversion rate – however you measure a conversion.
Reasons Why You Need A Web Copywriter
There are plenty of reasons why you might need the assistance of a professional web copywriter to get your web presence on track. Here are some of the top reasons that you might need the help of a professional freelance web copywriter.
You don’t have time to write your own web copy
You’ve never written web copy before and you’re not sure what is required
You’re not sure what ‘voice’ you want your business to have
SEO is a foreign concept to you
You want your web copy to fit seamlessly with your holistic digital marketing strategy
You’re not sure how to communicate with your customers in a friendly, inviting an informative tone that is going to encourage sales and conversions
You’re getting plenty of website visitors, but no conversions
You’ve recently handed over your website to a web design company and you’re not satisfied with the web copy that they’ve created
You’re not attracting any organic (search engine driven) visitors to your website
Website Copywriter Services
As a Sydney Freelance Website Copywriter, I’m lucky enough to work with a wide variety of businesses in different niches. Aside from keeping things interesting, it also means that I can see what is working in one industry and tweak my web copywriting accordingly. Web Copy is constantly changing – the way that consumers interpret and interact with information, SEO and changes to Google’s Algorithm mean that nothing is ever quite where you left it.
Sydney Web Copywriter Rates
Each business is unique. As such, there is no standard ‘website copywriter rates’ that reflect how much it is going to cost to write content for your website. Some copywriters will offer a ‘standard rate’ that is dictated by the number of pages or the number of words. Unfortunately, there will often be a slew of hidden fees that come along with these ‘copywriting flat rates’.
After an initial consultation where we agree on the scope of the project, I will provide you with an upfront fixed rate for the project. Email me at firstname.lastname@example.org or use the contact form below and I’ll schedule a meeting to discuss your web copywriting needs.