SEO for Banks | Banking SEO

Looking to attract new members to your bank or financial institution but not sure where to start? Did you know that Search Engine Optimisation (SEO) Marketing attracts more qualified leads than any other kind of marketing? What’s more, unlike other paid marketing strategies such as Google AdWords or Affiliate Marketing, SEO for Banks is a great way to attract leads, without paying a cent.

SEO is a marketing strategy that can help your bank reach new clients by ranking higher in the Search Engine Results Pages (SERPs). In 2018, 91% of users begin their search for goods and services (like banking) with a search engine. Of that 91%, more than half of them will click on one of the top three results in Google – that means that if you’re not in one of these top three spots, you are missing out on website traffic and leads.  

Whenever banks think of SEO, they think of ranking #1 for keywords like “Bank in Australia” and “Best Bank in Australia”. The problem with this strategy is that these keywords are highly competitive and have been occupied by the same financial institutions or listicles for years. So, does that mean that SEO for banks is a waste of time? Nope, not at all. The fact is, the way that users interact with search engines is constantly changing. In 2018, two of the most commonly searched terms for banking and financial institutions were “Banks near me” and “Banks in my area”. Search terms like these indicate a high purchase intent and are also far less competitive than generic terms which may be frequented by window shoppers – not the kind of traffic that is going to lead to more clients.

Banks and Credit Unions need to think of SEO in terms of gaining market share, not dominating a particular keyword. My SEO Services for Credit Unions and Banks are geared towards increasing market share based on how people research and ultimately choose their bank. My banking SEO Services are geared towards leads that drive conversions, not leads that drive unqualified traffic.


Don’t wait for your bank to get noticed in the SERPs. Make it happen with organic acquisition strategies that increase SERP visibility and drive high-converting traffic to your bank.

Some SEO Services for Banks Include


  • SEO Health check for your Banks website

  • Competitive Analysis & Reporting for banks

  • SEO Copywriting and Information Architecture for banks

  • Keyword Research and Implementation for banks

  • Google Business Management & Setup for banks

  • Link Building for Banks

  • Local SEO Search Strategy for banks

  • Content Marketing Strategy for banks


Find out more about how my SEO Services can benefit the bank you work with. Get in touch today to discuss how we can grow your business and attract the right clients.

Why Choose Me as Your Bank SEO Consultant

SEO Consultant Sydney

Because finding an SEO Consultant who takes the time to get to know your business is rare these days. Ever worked with a Marketing Agency and felt like you were just contributing to their Christmas Party Fund? When you work with me, you’re working 1 on 1 with an SEO Consultant who is invested in the success of your business. I’m passionate (and slightly obsessed) with immersing myself in Search Engine Optimisation, so that I can pass that knowledge onto my clients.

Whether you’re in Sydney, Melbourne, Brisbane, Perth or anywhere else in Australia —or around the world— my SEO Services can be tailored towards your business, your goals and your Local SEO requirements. My experience and knowledge of Search Engine Optimisation principles, SEO ranking factors and technical SEO makes me a smart choice for your business.

Find Out How SEO Can Help Your Bank

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