SEO for Cafes | Search Engine Optimisation for Cafes
Did you know that 91% of people looking for a business or service will begin their online search using a search engine like Google or Bing? Of that 91% of people who search online for a Café, 52% of people will select one of the first three Cafes that appear on the list that is recommended to them.
SEO for Cafes is driven by Local SEO marketing. Where local SEO differs from conventional SEO is that the emphasis is placed on appearing in front of customers when they are searching for a café or coffee shop in the vicinity of your business. Instead of trying to rank for very general terms that relate to the café or coffee industry, Local SEO for Cafes is about ranking for search terms that drive local traffic directly to your business.
So, why is Local SEO for Cafes for important for the success of your café? Put simply, traffic which isn’t catered towards achieving the end goal of more customers or patrons visiting your traffic is meaningless. Local SEO for your café is about delivering customers to your business when they are in your area and looking for breakfast, lunch or just a quick coffee break out of their day.
There’s no point in ranking #1 for generic search terms like “Best Coffee in Chatswood” if your café is located in Potts Point. Users who are using Local SEO search terms such as “Best Coffee in X Area” are not going to be interested in search results that show cafes outside of this area. Sure, if you’re a café in Potts Point, it is theoretically possible that you could rank for a different area, but what’s the point. Traffic without relevancy that isn’t going to attract new customers to your business is a waste of time.
Don’t wait for your Cafe to get noticed in the SERPs. Make it happen with organic acquisition strategies that increase SERP visibility and drive high-converting traffic to your Cafe.
Some SEO Services for Cafes and Coffee Shops Include
SEO Health check for your cafe’s website
Competitive Analysis & Reporting for your cafe
SEO Copywriting and Page Building for your cafe
Keyword Research and Implementation for your cafe
Google Business Management & Setup for your cafe
Link Building for your cafe
Local SEO Search Strategy for your cafe
Content Marketing Strategy for your cafe
Lots of SEO Companies for Cafes will promise more website traffic without promising more visits to your café. Liam Ridings Copywriter SEO Services are geared towards dominating your Local SEO so that your café appears in front of the right customers when they are craving a coffee or snack.
Why Choose Me as Your Cafes SEO Consultant?
Because finding an SEO Consultant who takes the time to get to know your Cafe is rare these days. Ever worked with a Marketing Agency and felt like you were just contributing to their Christmas Party Fund? When you work with me, you’re working 1 on 1 with an SEO Consultant who is invested in the success of your business. I’m passionate (and slightly obsessed) with immersing myself in Search Engine Optimisation, so that I can pass that knowledge onto my clients.
Whether you’re in Sydney, Melbourne, Brisbane, Perth or anywhere else in Australia —or around the world— my SEO Services can be tailored towards your Cafe, your goals and your Local SEO requirements. My experience and knowledge of Search Engine Optimisation principles, SEO ranking factors and technical SEO makes me a smart choice for your business.