SEO Competitor Analysis Sydney

SEO is a competitive environment — everyone wants the top spot. In order to improve your organic rank and grow organic traffic, you need to jump higher, throw further and run faster than your competition — well at least that’s an Olympic metaphor for it anyway.

To win, you need an SEO Consultant with a solid plan. An understanding or where you are now, where you’re going next and the steps you’re going to take to get there. Work with an SEO Consultant who takes the time to get to know your business, your goals and can implement a custom-made SEO roadmap that will take you to where you want to be.

SEO competitive analysis is the starting point for any SEO campaign. Without an SEO competitive analysis; keyword planning, keyword mapping, keyword optimisation and link building, doesn’t make a whole lot of sense. Before getting into the nitty gritty of SEO, you first need to understand who you are competing against. Once you’ve established what your competitors are doing, then you can build an SEO plan. Competitive intelligence is invaluable — without it, you’re just guessing.


Are you being outranked by your competitors and not sure where to start? Get your Search Engine Optimisation strategy on track with an SEO Competitor Analysis.

Why is SEO Competitor Analysis So Important?


SEO Competitive Analysis gives your business the ammunition it needs to shoot for the first page of the search engines. Insights gained through an SEO Competitive Analysis will give your business the data it needs to prioritise SEO and shape the way that content is tailored to your business goals.

The intel you gain through an SEO competitor analysis can determine how difficult it will be to outperform your competitors and how difficult it will be to do that. Depending on your field and your business goals, it could be very easy to plan an SEO campaign that will see you outrank and outperform your competitors, while businesses playing in a more established space or competitive niche might find more work is required to outperform the competitor. Either way, an SEO competitor analysis gives you the information you need to undertake a successful SEO campaign.

How Any Business Can Win the SEO Race

Have you ever noticed a new business outranking their more established competitors and thought — “How the heck did they manage that?”. Small businesses who make informed SEO decisions that focus on the most lucrative and profitable keywords for their business can outrank and outperform their more established rivals.

You don’t need to be Bunnings Warehouse to rank on page 1 of Google for “Power Tools”. Google doesn’t care what your bottom line is, Google is only interested in how well your website is going to meet the search queries of its users.  The fact of the matter is, you’re never going to outrank the biggest companies by going for volume, instead, small businesses need to focus on quality.

An SEO competitor analysis is a great way to identify opportunities in your niche. Your SEO analysis should provide the cornerstone of your SEO efforts — you’ll know which keywords to target, how to structure your content, where the biggest opportunities are and how you can turn leads into sales.


  • Use an SEO competitive analysis to view which keywords your competitors are targeting.

  • Understand how you can outrank your competitors with a targeted SEO campaign.

  • Understand how your competitors are building links and which ones are most valuable.

  • View your competitors other online marketing strategies such as pay per click, remarketing and email marketing promotions with an overarching SEO competitive analysis.

  • See how your competitive you are now, and what steps you need to take to view your SEO goals.

  • My SEO competitive analysis services provide tangible recommendations that you can implement to leap-frog your competition.

What You Can Learn from An SEO Competitor Analysis


Your biggest SEO opportunities could surprise you. My SEO Competitor Analysis services provide a fresh, impartial and strictly data-driven perspective on how you can gain new traffic and leads.


  • View your competitors’ strongest keywords and understand what is needed to outrank them

  • Learn which sites are your closest competitors on the SERPs — HINT, they may not be who you think they are!

  • Measure competitors by how many clicks they receive and how much that traffic would cost in a PPC marketing campaign

  • Reduce your workload with a targeted approach to SEO

  • Understand their site structure, content and keywords and how you can use this information to improve your own business

How Much Does SEO Competitor Analysis Cost?


Every business is unique. As such, the cost to conduct an SEO Competitor Analysis will vary depending on the size of your business and the scope of the project. My SEO Competitor Analysis start with competitive keyword planning, and go all the way through to execution and ongoing competitive SEO analysis for your business.

My SEO Competitor Analysis aren’t about draining your marketing budget, they’re about finding real marketing solutions. I’ll work with your small business, start-up or established company to create an SEO Competitor Analysis package that suits your goals and your budget. Email me at or use the contact form below and I’ll schedule a meeting to discuss what your business needs to increase search visibility. 

Find Out How an SEO Competitor Analysis Can Help Your Business

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