What is Local SEO?

Local SEO is much the same as normal Search Engine Optimisation, only with an added emphasis on the geographical component. Instead of trying to rank for general search terms related to your business, Local SEO puts an emphasis on ranking for search terms that drive local traffic directly to your business.  

So, why is Local SEO important for your business? Put simply, traffic which isn’t catered towards achieving the end goal (sales or conversions — however you measure it) is meaningless. Local SEO drives highly motivated customers to your business.

There’s no point in ranking #1 for “Best Coffee in Sydney” if your café is in Melbourne. Users who are using geographically specific search terms such as “Best Coffee in Sydney” are not interested in results that appear outside of this area. Sure, if you’re a café in Melbourne, you can probably game the system and figure out a way to rank on page 1 for this search term, but what’s the point? Traffic without relevancy isn’t going to grow your business.

Too many SEO companies promise more traffic, without promising more conversions. My Local SEO Australia services are tailored towards generating meaningful traffic with a high purchase intent. 

How Local SEO Services Can Grow Your Business

Local SEO is the new White Pages (apologies to those still using the white pages). Local SEO is about driving targeted traffic to your business that is going to increase your bottom line — not just your web traffic.

• Local SEO increases your website’s ranking for relevant local search terms that lead to conversions — not just web traffic.

• Local SEO can dramatically reduce your paid marketing spend for competitive PPC keywords.

• Local SEO helps local users with high-purchase intent to find your business.

• Local SEO ensures that your business is visible on Google Maps, Apple Maps and other popular navigational Apps that people use to find local business.

• Local SEO is still in its infancy. Less than 30% of businesses tailor their SEO towards local search. Businesses who take action now are going to gain a competitive edge over those who are optimising for generic search terms and neglecting Local SEO.

Why Choose me as Local SEO Specialist?

Because finding an Local SEO Specialist who takes the time to get to know your business is rare these days. Ever worked with a Marketing Agency and felt like you were just contributing to their Christmas Party Fund? When you work with me, you’re working 1 on 1 with an SEO Specialist who is invested in the success of your business. I’m passionate (and slightly obsessed) with immersing myself in Search Engine Optimisation, so that I can pass that knowledge onto my clients and deliver copywriting that drives results.

Whether you’re in Sydney, Melbourne, Brisbane, Perth or anywhere else in Australia —or around the world— my SEO Copywriting Services can be tailored towards your business, your goals and your Local SEO requirements.

As a Local SEO Consultant, I get to work closely with wide-variety of small businesses, brands and start-ups to identify opportunities for organic growth and develop copywriting solutions that get you to where you want to be — Page 1 of Google. I’m not a desk guy waiting for the clock to hit 5pm. I love working with new clients and helping them to achieve sustainable and scalable SEO Solutions.

Benefits of Local SEO Services

Hiring an SEO professional who understands the power of Local SEO services will keep you ahead of the competition. Still not convinced that Local SEO can help your business? Here’s just a few more reasons why your SEO consultant needs to understand the power of Local SEO.  

Local SEO increases traffic, leads and conversions from local customers – Remember when you used to plan a lunch, coffee or shop visit from home? Smartphones and mobile data mean that consumers are more dynamic than ever.

Local SEO allows potential customers to find your business when they are in your area - Customers who find your business through Local SEO are far more likely to visit your business.  

Local SEO will complement your paid marketing campaigns. The Google Adwords Quality Score is determined by expected click through rate, ad relevance, and landing page experience. By sending traffic to high quality landing pages which have been optimised for Local SEO, you can reduce PPC prices and achieve better ad positions.

Does your business need Local SEO Services?

• How do you know if your business needs Local SEO to grow? If your business matches up to any of the below criteria, you can benefit from Local SEO Services.

• You have a local business such as a Café, Restaurant, Catering Business, Clothing Store and you want to attract local customers.

• You run a franchise or chain business that has stores in multiple locations across one or more cities.

• Your business is generating good web traffic, but you’re still struggling to turn those into sales and conversions.

• You want your business to be seen in Google Business, Google Maps, Apple Maps and directories that are relevant to your customers and your business.

• You are looking to expand your business to multiple locations, but you’re not sure how to send relevant traffic to different sites.

• You are a new business not sure how to break into the local market

• You are an existing business that’s struggling to generate leads, traffic and sales.

When Will I Notice the Benefits of Local SEO

 SEO is a long-term strategy. Promising an X% increase in sales in X number of days is disingenuous. Typically, however, most clients will see a noticeable increase in traffic on their long tail keywords in the first 90 days. For highly competitive keywords, it can take up to 180 days for the full benefit of a Local SEO campaign to be established.

Local SEO is the gift that keeps on giving. Unlike PPC marketing, SEO will continue to benefit your business for years to come. Even for large, well-established businesses who spend extensively on paid marketing campaigns, organic traffic generated through SEO continues to be the biggest driver of sales.

How Much Do Your Local SEO Services Cost?

Each business is unique. What your campaign will cost will vary depending on which keywords you’re targeting, your website’s current ranking, your business location, industry competition, and what is needed to achieve your Local SEO Goals.

 My Local SEO Services aren’t about draining your marketing budget, they’re about finding real marketing solutions. I’ll work with your small business, start-up or established company to tailor a Local SEO package that meets your marketing needs. Email me at liam@liamridingscopywriter.com.au or use the contact form below and I’ll schedule a meeting to discuss what your business needs to increase local visibility.

Here’s Some of the industries that I work with

Can’t find yours? Don’t fret — Get in Touch with me and let’s talk about how SEO Copywriting could increase your leads, grow brand awareness, and invigorate online sales.

Let’s talk about how we can grow your business with Local SEO