Sydney SEO Specialist

Partner with an SEO specialist in Sydney that takes the time to understand your business, your competitors, and your unique business goals. Backed by 120+ of successful SEO campaigns and working a small, dedicated team of SEO consultants at my SEO Agency Safari Digital (AFR Fast Starters 2023) I help businesses to increase their organic search presence and scale their business with SEO. If you’re looking for a Sydney SEO consultant that understands how to grow a business using search engine optimisation as the sole marketing channel, then you’re in the right place. Book a free consultation below to see if we’re the right fit for your business growth objectives.

Finding the Right SEO Consultant

There are thousands of businesses in Sydney that have been through the rigmarole of a glitzy sales process, only to be left out of pocket and frustrated 12-months down the line when the SEO Agency fails to meet any goals.

SEO is a competitive environment. From big, generalist digital marketing agencies with more account managers than marketers, to independent consultants working between their day job to make some money with an SEO consulting ‘side hustle, there is no shortage of “SEO experts” in Sydney who claim to have the secret potion for SEO success.

As a result, finding a trustworthy and reliable SEO consultant who can help your business reach its potential in the organic search listings has never been more difficult.

I do things a little differently. I don’t outsource accounts and I don’t work with multiple clients from the same industry in the same city. When we work together, you’re getting a partner in your business who is genuinely invested in your success. Unlike other marketing agencies and marketing consultants in Sydney, I don’t dabble in every single aspect of digital marketing. A jack of all trades is a master of none. That’s why I spend all of my time keeping up to date with the latest SEO trends, algorithm updates and SEO methods to ensure you’re getting the best SEO service in Sydney.

There are over 200 factors influencing Google’s search ranking algorithm. With so many elements at play, it makes sense to work with a Sydney SEO consultant who understands what matters (and what doesn’t) so that you can get real, lasting results for your business.

How it Works

1. Initial Meeting: we’ll have a discussion about your business, current digital marketing strategy, your competitors, and your goals with an SEO strategy.

2. Initial Research: Based on our initial consultation, I’ll go away, do some research about your industry, competitors, target keywords, and uncover your potential for SEO in Sydney.

3. Strategy Outline: Based on the research, I’ll put together an SEO strategy outline that includes on-site, off-site, technical, and content. If there’s anything else you may need for SEO to work for your business, I’ll let you know.

4. SEO Implementation: based on your strategy, my team and I will begin by implementing the initial SEO actions outlined in your strategy.

5. Ongoing SEO Work: SEO is a long term strategy, we need constant content improvements, new content, backlinks, and technical enhancements to stay ahead of the competition.

Can you Help Me Rank on Google?

If there’s one thing to know about Search Engine Optimisation, it’s that it is completely dynamic. There are a myriad of factors that influence how your website will rank amongst other Sydney businesses. SEO is constantly changing, and, as a local SEO Sydney consultant, it’s my job to stay on top of the latest algorithm changes that affect the way that content is ranked in Google, Bing and other search engines.

A recent report from my SEO agency Safari Digital details the most important local SEO ranking factors. The study showed that on-page keyword usage was the most important on-site SEO factor that is used to determine where your website will appear in the search results. Understanding the latest SEO keyword trends, keyword difficulty scores, and competitor keyword usage is why you should hire an SEO-centric content marketer who can drive your business goals.

There is no handbook or exact formula for what is going to get your business to the top of the SERP’s on the Sydney. The fact is, if Google released their ranking algorithm, they wouldn’t be able to charge marketers to use the AdWords platform – the service responsible for generating more than 90% of their revenue. It’s in Google’s best interest to keep their organic ranking algorithm under wraps.

As an SEO Expert in Sydney, it’s my job to stay up to date with the latest SEO trends that influence the way that content is ranked – it’s a full time job, literally. You’re not just paying for the words that populate your website, you’re paying for the research and strategy that goes into everything that I write.

Why Choose me?

Because finding a passionate Local SEO Sydney Consultant who takes the time to get to know your business is rare these days. Ever worked with a digital marketing agency and felt like you were just contributing to their Christmas party fund? When you work with me, you’re working 1 on 1 with an SEO Specialist who is invested in the success of your business. I’m passionate (and slightly obsessed) with immersing myself in SEO, so that I can pass that knowledge onto my clients and deliver SEO strategies that drive results.

My Sydney SEO services can be tailored towards your business and your marketing goals.

As a Sydney SEO Consultant, I get to work closely with wide-variety of small, medium, and large businesses to identify opportunities for organic growth and develop content marketing solutions that build your brand and get you in front of more potential customers. I’m not a desk guy waiting for the clock to hit 5pm. I love working with clients and helping them to achieve sustainable and scalable SEO solutions for their Sydney businesses.

The Blueprint for SEO Growth

Time-tested SEO strategies that have helped small, medium, and large businesses across Sydney to achieve lasting success in Google.

Website Audit

Each successful SEO campaign starts with a comprehensive, 360-degree audit of your website. Before we can develop an SEO strategy, we first need to understand your current position in the market.

Your initial website audit will reveal look at your content, your backlinks, your technical SEO, and on-page SEO. The initial SEO audit allows us to understand your current technical framework and infrastructure and understand how search engines and users are currently interacting with your website. We will review historical website performance data through Google Search Console and Google Analytics to understand strengths, weaknesses, and opportunities.

During your initial website audit, we will be able to provide insights on what is working, low-hanging opportunities, and the order of priorities in your SEO campaign. Whether you have done SEO in the past, or this is your first time, an initial audit is the most important step in understanding how we can improve your organic visibility.

Keyword Research

SEO Sydney professionals love talking about keywords – and for good reason. Your keyword selection and targeting are (arguably) the most essential element in developing a successful SEO strategy. We need to understand how your target market is finding your goods or services online, the keywords that your competitors are targeting, and how we can develop a comprehensive keyword strategy that allows us to target information, commercial, and transactional keywords across different pages of your website.

For websites that have completed SEO in the past or for those who have attempted it themselves, one of the most fundamental issues that we uncover is keyword cannibalisation. Trying to target the same keyword/s on multiple pages of your website is the single biggest SEO mistake the inexperienced search engine optimisation professionals will make. When you work with me, I’ll map out the right keywords and show you exactly how we are going to get users onto your website for those keywords.

There is no limit to the number of keywords that you can target in a campaign. SEO Sydney agencies that sell ‘keyword plans’ are usually taking you for a ride. That’s simply not how SEO works. When you work with me, I’ll show you all of the keywords that you should be ranking for and put forward a strategy to help you gain relevant, revenue-generating traffic for your website.

Industry Analysis

Keep your friends close and your competitors closer. If you want to know how to get to the top of the SERPs for your industry, you need to understand who your organic competitors are, and what they are doing to get traffic to their website.

When we talk about competitor analysis, we are not talking about the business down the road from you. We are talking about the companies that have the highest organic search rankings for the keywords that you should be ranking for. As such, many of the competitors that we uncover will be larger companies that have implemented a successful SEO strategy over a number of years.

Using third party tools we can uncover exactly how your competitors are getting traffic to their website, what their strongest web pages are, and put together a strategy to reverse engineer their strongest SEO strategies for your website.

Industry and competitor analysis is not a one and done activity. We need to continue to look at trends, new competitors, and how different businesses perform over time to understand the best strategy for your business.

High-Quality Content

High-quality content provides a great user experience – it’s that simple. By providing insightful, comprehensive, useful and engaging content for your target audience, websites can effectively increase the amount of time that users spend on a website, build trust and credibility, and be far more likely to land a conversion.

Creating quality content allows you to strategically incorporate keywords into your page to ensure that Google knows which keywords you should be ranking for in Google search. My team goes a step further, we create content for different stages of the buyer journey. Each piece of content that we create is designed to push users one step further towards a conversion, establish your business as an authority in your industry, and effectively build trust with visitors.

Technical SEO Analysis

Technical SEO and in-depth technical analysis is one area of SEO that many SEO professionals will shy away from – not me.

In 2024, search engines give preferential treatment to websites that fulfil certain technical criteria and provide a high-quality experience for users. Google’s recent page experience update and continued push towards a user-centric search experience means that websites that provide a safe, user-friendly on-site experience are being rewarded with increased ranking and search visibility. My team works through a 54-point checklist of technical factors that we assess on each website. We’ll work with your developer or (depending on the nature of your campaign and CMS), work directly on your website to implement technical changes that effectively satisfy the most important technical SEO criteria.

Backlinks

Backlinks play an essential role in that way that a website ranks in search engines. Each backlink that a website receives (and external link from one website to another) increases trust and perceived authority with Google. Acquiring high-quality links from reputable sources acts as a vote of confidence for your website and conveys increased trust and authority to your website.

Think of it like this, when you’re starting a new job, your employer looks for references from high quality sources. Maybe your manager or even the CEO at your previous job. The higher up the good chain that referral goes – the more weight it carries with your prospective new employer. Just like references build trust for employers, backlinks build trust with search engines. We work to find ‘CEO backlinks’ that convey maximum trust from high-authority sources.

Content Marketing

SEO and content marketing are a formidable duo in the world of digital marketing.

For businesses that are serious about building their Google presence and establishing themselves as industry leaders (not followers) content marketing is an essential tool for building trust and credibility with your target audience.

But here’s the caveat – content marketing without SEO is useless. If you are mindlessly publishing content in the hope that google will rank you at the top of the search results, you are in for a rude surprise.

SEO driven content marketing is an art - It doesn’t happen by chance. Those businesses that you see at the top of the Google for relevant informational content – they didn’t get there by luck, that required meticulous planning and careful execution by someone who understood the SEO principles required for content marketing to rank in Google. There are (of course) exceptions to every rule.

You may have lucked your way to the top of Google for an obscure, low-volume search term. If that’s the case, great! But what we are interested in is consistent, data-driven content marketing that attracts relevant, high-value leads in the weeks, months, and years after it is published.

My team will work with you to understand the ways that your target audience uses Google at the different stages of the buyer journey. Using these insights, we’ll put together a purposeful content marketing plan that will dramatically increase your organic traffic for valuable, relevant keywords.

SEO Reporting

If you’ve worked with an SEO Sydney agency in the past, you may have received some spotty rushed reports that provide little insight into what has happened over the last month, and where your website is headed. With me, things are a little different. I’ll sit down with you to understand that key performance indicators (KPIs) that matter most to your business and create a customised SEO reporting dash that provides useful insights that can help you make better business decisions.

I firmly believe that SEO Sydney services without reporting is a wasted opportunity. As the client, you are missing out on valuable insights that can inform other decisions within the business. As a Sydney SEO company, we would be missing out on valuable information that can help us to adjust and rethink your SEO strategy from month-to-month.

frequently asked questions

Is SEO Still Effective?

Before I jump into the nuances of search engine optimisation and explore whether it is the right fit for your business, it is essential to understand whether or not SEO is still effective.

At the beginning of each year, I see a slew of new articles from across the digital marketing universe from self-proclaimed experts claiming that SEO is dead. They say that backlinks no longer work, and Google doesn’t rank content that they should rank. What that tells me is that they do not understand how SEO works.

Here is what you need to know. SEO is more complex than it has ever been. The short-sighted tactics that some other SEO agencies were using are no longer effective. In 2024, it is about creating an online experience that delivers value for your prospective customers. I put the user at the forefront of each SEO decision that I make for your website. My strategy is about creating a user experience that will benefit your website in six months, two years, and many years down the track.

Do SEO Services Work?

Yes, but they require patience and trust. First page results take time. Unlike PPC advertising mediums such as Google Adwords and Facebook Marketing, SEO Marketing Services are a long-term marketing solution for businesses who are serious about the sustainability and scalability of their business.

The cost of working with an SEO specialist can be daunting, so it’s important to consider the potential revenue growth that effective Search Engine Optimisation can drive over time and compare that to the ongoing cost of having to pay for every customer who visits your website with Pay Per Click Marketing. For some businesses, PPC advertising is an important element of their holistic digital marketing strategy, for others, they rely strictly on traffic generated through Search Engine Optimisation. Whether you’re in real estate, law, medical, or you’re a service based business, I’ll take the time to assess your market and suitability before putting together a stategy.

Do you work with all industries?

If I believe that your industry is the right fit for SEO strategies – then I will work with you. If I believe there is a better way to grow your business – then I will also let you know.

Realistically, SEO Sydney services are a good fit for most business types. But there are certain industries that are not a great fit for search engine optimisation services. If that’s the case, then I will give you some actionable insights that you can take to another marketing agency or digital marketing consultant to help you implement.

SEO is effective for just about every industry. Firstly, If your competitors are using SEO to attract customers, then there is a good chance that you can benefit from SEO.

If your customers are using Google search to find the products or services that you offer – then I will work with you – it’s just that simple.

Why can’t you just “SEO” my website?

Sadly, there is no such thing as "SEOing a website" or doing SEO in one go.

SEO is an ongoing process that needs to be regularly revisited and updated as the search landscape changes. The reason for this is because there is no single silver bullet when it comes to SEO - it is a complex and ever-changing field that requires a holistic approach.

Some of the things that need to be considered in an ongoing SEO strategy include: keyword research and targeting, on-page optimization, content marketing, link building, and technical SEO. This is by no means an exhaustive list, but it gives you an idea of the breadth of what needs to be considered in order to have a successful SEO strategy.

It's important to note that SEO is not a one-time effort - it's an ongoing process that needs to be regularly revisited and updated. So if you're serious about getting your website ranking higher in search engine results pages, then you need to be prepared to commit to an ongoing SEO strategy.

Onsite SEO vs. Offsite SEO – Which is more important?

In 2024, On-site and Off-site account for roughly 50% (each) of how you rank in Google. Put together with sound technical SEO, and you are in a great spot to shoot for the top of the search engine results.

Good SEO means combining on-site and off-site strategies that will help you rank for competitive keywords. So, which is more important?

On-site SEO is the first (and must fundamental) element in a successful SEO strategy. You cannot rank for competitive keywords without a good on-site strategy. On the flip side of that, it is possible to rank for competitive keywords with no off-site SEO (backlinks) if your on-site is good enough. As a result, the first starting point for an SEO campaign will always be getting your on-site SEO in shape.

In terms of how you rank for competitive search terms – there is a 50/50 split between on-site and off-site elements – but we need to get your on-site SEO on track before looking at off-site SEO work.

Is SEO in Sydney Competitive?

With more than 5-million residents and hundreds of businesses competing for page 1 rankings in Google, Sydney is one of the more competitive search markets in the world. Having worked with companies in the United States and United Kingdom, I can say with confidence that ranking on page 1 for keywords in Sydney is more difficult and complex than just about any location around the world.

The competition of SEO in Sydney is entirely contingent on your market and the actions of your competitors. As a rule of thumb, larger metropolitan areas (such as Sydney) are significantly more competitive than smaller markets – but this will depend on your specific industry.

In general, with the right planning and a suitable budget, no keyword or ranking position is off limit. If you are serious about ranking at the top of Google and you’re willing to put in the time and effort, then we can help make that a reality.

Should I Work with an SEO Agency or Consultant?

Choosing between an SEO Sydney Agency and an SEO Sydney Consultant will depend on your unique goals. Having started my SEO career as a 1 to 1 SEO consultant and later transitioning into a full-service SEO Agency (Safari Digital), I can provide some context here.

In general, SEO consultants will do ad hoc work and take on projects for clients looking for external support for an in-house SEO team. If you are looking for someone to come in and provide some direction to your in-house content or marketing team, than an SEO consultant can be a good choice.

An SEO Agency or SEO Company (which is the structure the I operate as now) is a better choice if you are looking for someone to come in and take care of the end-to-end process of SEO. My team will take care of the technical, content, off-site, and on-page elements that enable a business to rank at the top of Google.

In most cases, an SEO company will be a better fit. An SEO Agency provides end-to-end services and enables you to get on with the job of running your business and fielding all of the calls and new enquiries that are generated through SEO marketing.

Is SEO Still Changing?

Yes – SEO is constantly changing and evolving.

The most important thing you need to understand about search engine optimization is that it is constantly evolving and changing. The search results vary from day to day, and there is nothing that you can do to stop that!

My role as an SEO consultant is to understand and control the variables as much as possible. When your website moves around in the SERPs, I need to know why that has happened and (when required) make changes that will get you back to the top.

SEO is more competitive and complex than it has ever been. The ‘quick win’ SEO strategies that SEO experts were pedalling five or six years ago are all but redundant. In 2024, it’s about consistency and delivering a user experience that resonates with expectations. We need to understand what your target audience is looking for and create an experience that meets and exceeds those expectations.

Can’t I just use content from highest ranking businesses in my niche?

I’m afraid not. Think of Google as the most rigorous University Lecturer you’ve never met – not matter how clever you think you’ve been in duplicating or scraping content from your competitors, Google can determine (in less than a second) the original source of that content. The term ‘duplicate content’ is a contentious issue with SEO’s. Many believe that Google (and other search engines) will penalise websites who are caught trying to pass off copied content as their own, while others believe that Google will simply ignore your content and omit it from the SERPs. In any case, copying content from your competitors is not going to improve your organic rankings.

My SEO Rankings are fluctuating every day, is this normal?

Don’t stress. Google rankings can fluctuate from day-to-day and always without warning. Just because you are number 1 doesn’t mean you’ll stay there forever. In fact, being at the top is hard work. Competitors are always looking to you for industry best practices, that’s why it takes ongoing work to get to the top and stay there.

Here’s some reasons why your search engine rankings fluctuate:

Google has made a change to its algorithm that affects your website
Google is tweaking their rankings based on the way that users are interacting with the search results.
New competitors are entering the search engine results or are updating their content

If there’s one thing to know about SEO Sydney, it’s that it is completely dynamic. Nothing is ever where you left it, so it’s important to monitor changes in traffic and get in touch with an SEO Expert who can talk you through the reason it may have occurred and a solution.

Is there a faster way to rank on Google?

How quickly your new content will index and rank in the search engines will depend on a number of factors. The age, structure, domain authority, trustworthiness, and crawlability of your website can significantly affect how quickly Google will index and rank your content.

SEO is a long-term strategy. It takes patience and vision to understand how the content that you build can impact your long-term traffic.

Google can list your website overnight. However, achieving high rankings (especially for a new website) can take a little longer — think three to six months. Your keyword mix is an important factor in getting your website ranking for competitive keywords that will draw the most lucrative rankings overtime. My SEO Agency will include a mix of highly competitive (lucrative) and low competition keyword targeting. Rome wasn’t built in a day, and a new website ranking #1 in Google for highly competitive keywords won’t happen overnight – strategy, planning and long-term vision are crucial to your SEO success.

Note: Be wary of companies that guarantee an astronomical increase in traffic within a short space of time. Black Hat SEO strategies such as buying PBN links, manipulating page structure, and creating thin-content pages that address very specific keywords are on Google’s radar. In some cases (although these are increasingly rare), Black hat SEO techniques may yield short term gains for your business, but a single penalty could set your website back months (or years) to recover — you don’t want to be in Google’s bad books.

My SEO Agency services target long term growth and sustainability.

How do i know if my business is the right fit for SEO?

If your prospective target market is using Google to find your goods or services, then I will work with you to create a strategy that puts you in front of them at the right time. The most important condition is that your target audience uses search engines to find your goods and services. If there is a better channel to reach your target market, then I will let you know.

SEO Sydney is effective for almost every industry. If you are looking to increase organic website visits, improve lead quantity and quality, and grow your online presence, then search engine optimisation could be a good investment for your business.

My digital marketing services are completely transparent. If I find a better way for you to spend your digital marketing budget, I will let you know.

Are SEO Services a One Time Thing?

Getting your SEO health on track is the most important step in your SEO journey. My SEO services put all of the pieces in place to ensure your long-term success in the search rankings.

In the same way that your business is constantly changing and evolving to suit customer needs, so is Google. Search Engines are constantly developing to keep up with the way that people are using the internet. As such, Search Engines can determine the fate of your online business. Having an SEO consultant on your side means that whenever Google makes changes to its algorithm (up to 40 times per month), you can react, and – when necessary –adjust your content and your website.

Do you offer one-off SEO services?

One-off SEO services or an ‘SEO setup’ is no longer a service that I offer. I could go into a long explanation around why I don’t offer it, but the truth is, it’s just not that effective. SEO takes time. There is no one-off SEO set-up that is going to guarantee long-term SEO rankings.

Back when I started out in SEO consulting, I would offer once-off services that would address things like page titles, on-page copy, meta data, and technical SEO factors. All of that foundational stuff that is taken care of in the first few months of an SEO campaign.

The reason that I stopped offering these services is because clients wouldn’t get results that I could be proud of. Like any professional that is passionate about what they do, I want to put my name to projects that I can be proud of and that my clients are going to love. Giving so-so results isn’t something that gets me out of bed in the morning, so one-off SEO setups are no longer something that I offer.

What is White Hat SEO?

In Search Engine Optimisation (SEO) terminology, white hat SEO is the practice of using high quality optimisation strategies that are focussed on the human audience, rather than manipulating the search engines. A website that is optimised for SEO using White Hat techniques focusses on the experience of the user, rather than creating content for the sake of Google or Bing rankings.

White Hat SEO or ‘Ethical SEO’ as it is sometimes called is for businesses who value the long-term sustainability of their online presence. Some White Hat SEO Techniques that are used for sustainability include keyword research, keyword analysis, link building (with an emphasis on genuine, beneficial link placement), well researched content, and site structure that focusses on delivering the best user experience.

What is Black Hat SEO?

In Search Engine Optimisation (SEO) terms, black hat SEO refers to sneaky or aggressive SEO tactics and techniques that focus on search engines with little regard for how this will impact the User Experience.

Google is making it increasingly difficult for Professional SEO’s to ‘game the system’. Old techniques such as invisible text, keyword stuffing, PBN link building, link exchange, thin content pages, and exploitation of keywords for rankings, are being spotted and punished by Search Engines.

Black hat SEO is used by those looking for a quick way to gain high rankings – all the while knowing that these tactics will be punished and de-ranked by Google. In some cases, Black Hat SEO techniques can result in a website being completely banned from a search engine – a high price to pay for reputable businesses and websites.

Why Do Some Companies offer such Cheap SEO?

Just like any industry, Search Engine Optimisation companies can deliver different levels of service that result in vastly different outcomes. Some SEO Consultant services have emerged offering extremely cheap packages that promise big results yet deliver very little. Working in a client-side digital marketing role, I’ve seen the result of these cheap SEO companies first hand.

Many of these companies outsource their work and use Black Hat tactics to pull the wool over their clients’ eyes. What the client doesn’t realise is that their monthly retainer is being spent on an automated SEO tool that isn’t worth the server on which it is hosted.

You know by working with Liam Ridings Copywriter that you are working with a knowledgeable and results driven SEO Consultant in Sydney who employs White Hat SEO strategies that deliver scalable, long term results. All of the work on your website is carried out by me, which means that any questions you have about your SEO results can be answered by me – without the need to check back to an overseas consultant.

Most importantly, my Sydney based SEO consultant services are about generating leads and sales – not just traffic. High rankings and increased traffic are great, but if it’s not directed to the right place, it’s not going to help your business grow. My SEO success is measured against your bottom line, not just on increased search engine rankings.

Someone else can-do SEO for $499 per month – can you?

There are SEO providers that will charge even less than $499 per month – but I can say (almost without exception) that you are better off throwing that money out the window than paying someone a rock-bottom retainer for your SEO.

The truth is, running an SEO company is not cheap. If an SEO Agency is charging $499 per month for SEO clients, just imagine how many clients they need to have on the books to keep the lights on each month. In most cases, agencies offering rock bottom retainers will do absolutely nothing and tell you that some technical work is happening behind the scenes. I regularly hear about clients that do not hear from their SEO provider for months on end.

My search engine optimisation services are based on results and delivering value for money. I do not offer $499 per month retainers – not even close. I work with clients that are serious about improving their online organic search presence and understand the time and investment required to make that happen.

I work with a small team of SEO specialists in Sydney to make sure my clients get exceptional results. The team is dedicated to providing a bespoke SEO Sydney solution for each client and ensures that we get the best possible results every time. My Sydney SEO services aren’t about ticking a box, they are about getting big results that outweigh your investment and ensure that your business continues to grow over time.

Why Choose Me?

I work with you and your business one-on-one to devise a strategy that will create sustainable search engine ranking that deliver relevant, qualified traffic to your website.
My SEO Consultant services in Sydney are competitively priced and feature a level of service that you won’t find working with a big agency.
I’m not just an SEO consultant; I’m an SEO nerd. I love search engine marketing and I keep myself up to date with the latest ideas, algorithm changes and techniques that I can pass on to my clients.
In a word of smoke screens and unfounded promises, I’m a breath of fresh air. I’ll take the time to get to know your business and your industry before I promise an X% increase in traffic in X amount of time. I am transparent – if I think that I can help your business, I’ll work with you. If I think that you’d be better off working with someone else – I’ll point you in the right direction. My business is built on honesty and trust.
I work closely with my in-house web-developer to implement technical SEO solutions. We know how to create large websites that deliver significant reach in a short amount of time.

Does Lots of Content Equal High Rankings?

I’m afraid it’s not that easy. Creating content is important, but creating the RIGHT content is crucial. To rank high in Google, it’s important that you have high quality content that provides real value to your readers.

Everyone wants to be #1 in Google. The difference between the website that is ranked #1 and the website that is on page 4 or 5 is planning. The recipe for SEO success is not always clear, but there are a lot of consistencies that can certainly help your chances of reaching the coveted page 1.

What is Negative SEO?

Unfortunately, not all websites are completely ethical. In order to rank high in Google, you can either bring yourself up, or drag others down. In competitive niches, it’s not uncommon for websites to implement a number of unethical off-site tactics that could generate negative SEO for other businesses.

When conducting an SEO Audit, one of the first things that I will do is examine your backlink profile. To protect yourself from Negative SEO, it’s important to regularly monitor your backlinks, create a disavow report, and submit them to Google.

How Often Should I Publish Content?

There’s no exact answer to this question. It depends on how competitive your industry is and what your competitors are doing. Generally speaking though, the more often you can publish content, the better. New content is not only a great way to rank for new keywords and attract new visitors, it’s also an important signal for Google. The Search Engines want to know that your website is still active and relevant, publishing new content regularly tells Google and Bing know that you’re still active.

Is SEO Free?

Not unless you work for free (and happen to be an SEO expert)! Learning and keeping up to date with latest SEO trends is what you’re paying for when you hire an SEO consultant in Sydney.

How Much Does SEO Cost?

Each business is unique. There is no ‘SEO Services Price List’ per say. Yes, some SEO specialists and SEO Companies will offer a ’20-page optimisation special’ or flat rates based on number of pages, but it is important to understand the SEO goals of the business before quoting a set price. I provide affordable SEO services for business, start-ups and brands that are tailored to your organic SEO marketing goals.

I will conduct an SEO audit, provide recommendations and implement changes on what I believe needs to be done to improve your organic rankings. The cost of SEO Services will depend entirely on the scope of work that needs to be done. Email me at liam@liamridingscopywriter.com.au or use the contact form below and I’ll schedule a meeting to discuss what your business needs to increase local visibility.

How Long Does It Take to See Results from SEO?

There’s no exact formula. It depends on the keywords that you are targeting and the niche that you are in. Be wary of an SEO specialist who promises a result by a certain date.

A large website with a good foundation and plenty of links may see results in a matter of a few weeks, while a smaller or newly established website may have to wait months. SEO is an ongoing process. Investing in SEO is investing in your long term success and sustainability. Generally, an SEO campaign that I conduct will last for a minimum 9-month term. There are no lock in contracts and you’re free to leave at any time.

Will you work with my competitors at the same time?

No.

I don’t work with more than one client in the same industry at the same time. For the same reason that two NBA teams don’t share the same coach, it’s a conflict of interest for my team to work with more than one business in each city at the same time – so we avoid it. If we are already working with someone in the same area or the same business type, then we will not work with you.

It's really important to maintain the interests of our existing clients so we must prioritise their best interests by not working with their competitors at the same time.