SEO for Real Estate Businesses
Are you a Real Estate Agent, Buyers Agent, or operating in the real estate industry and looking for the most cost-effective way to reach new customers and appeal to new audiences?
RealEstate.com.au and Domain are always going to be there. Their fees are a little ridiculous, but hey, they’ve got a monopoly of the market and they do reach a whole lot of potential customers so you can’t really argue with how effective they are. But what are you doing outside the apps and listing sites to get your properties in front of more eyes?
SEO for Real Estate is the most effective way to reach new customers. If you’re a Real Estate agent worth their salt, you know all about the challenges of trying to create a niche, while also competing with other small realtors and big brands in the market place at the same time. There are a few Real Estate Agents who do it very well already – chances are your mind races to one Eastern Suburbs based Team who does things very well. Love them or hate them, they are setting the industry standard for off-portal online promotion.
Don’t wait for your business to get noticed in the SERPs. Make it happen with organic acquisition strategies that increase SERP visibility and drive high-converting traffic to your business.
The good news is, the SEO for Real Estate agent space is significantly less competitive than you would imaging. The industry has been slow to move, and as a result, getting to page #1 of Google for the search terms that are going to drive qualified leads to your business is not as difficult as you would expect. Employing an effective Real Estate SEO strategy can make even smaller agencies seem like giants online. It doesn’t matter whether you’re an established player looking to grow your market share, or a new realtor who’s looking to break into the industry, my SEO Services for Real Estate can benefit your Search Engine Results Page presence.
Real Estate SEO Services Include
Google My Business for Real Estate: local visibility is essential to the success of your agency. Having everything in place to ensure that your local SEO is working for you is the starting point for any real estate agency.
Categories: Breaking down your properties and services into categories is essential. Location and price will dramatically change the way the customers interact with your website. You need to be presenting this information in a way that customers understand and Search Engines and Google can easily crawl.
Name, Address, Phone Number: Yes, we’re working on the SEO for your real estate agency, but ensuring that your customers know where you’re located and how they can reach you Via phone is also essential.
Optimised Photos for Real Estate: You’re using hundreds of photos to represent your inventory, but are you doing it in a way that is easy for google to crawl and understand? I’ll put all of the pieces in place to ensure you’re getting the most out of your images. In conjunction with a company offering real estate videography services, SEO can help to boost your online visibility and make the most of your digital content assets.
Reviews for Real Estate Businesses: Did you know that as of 2017, 78% of people will read a review before visiting a physical location. Curating those reviews so that they accurately reflect the values of your business is critical.
Online Directories for Real Estate Businesses: Depending on your industry, online directories can either be very valuable or completely useless. For real estate agencies and real estate agents, Online Directories still play an important role in a holistic SEO strategy.
Schema Markup: This is a great way to increase your search engine visibility and gain a competitive edge over your competitors.
Why Choose Me as Your Real Estate SEO Consultant
Because finding an SEO Specialist who takes the time to get to know your Real Estate business is rare these days. Ever worked with a Marketing Agency and felt like you were just contributing to their Christmas Party Fund? When you work with me, you’re working 1 on 1 with an SEO Consultant who is invested in the success of your business. I’m passionate (and slightly obsessed) with immersing myself in Search Engine Optimisation, so that I can pass that knowledge onto my clients.
Whether you’re in Sydney, Melbourne, Brisbane, Perth or anywhere else in Australia —or around the world— my SEO Services can be tailored towards your business, your goals and your Local SEO requirements. My experience and knowledge of Search Engine Optimisation principles, SEO ranking factors and technical SEO makes me a smart choice for your business.