How Canberra SEO Services WOrk

As an experienced Canberra SEO consultant, I can help you identify your most powerful opportunities, uncover where your leads are hiding, and show you how Search Engine Optimisation can direct them to your website. You don’t need to be #1 for every keyword that is relevant to your business – you just need to rank for the right ones.

I employ 100% White Hat Search Engine Optimisation (SEO) to enhance your business’s search engine visibility in an organic and scalable way. Canberra SEO is competitive terrain, I use quantifiable and scalable SEO methods that increase traffic and find qualified leads. Getting to page 1 for Canberra search is great, however, the goal should always be Page 1 of Google for keywords that are going to attract qualified leads to your business - strategic traffic accession is what I am best known for.

If you want your business to be visible in the Search Engine Results Pages (SERPs), you need to be committed to SEO. An expert SEO Consultant can steer your business in the right direction so that your website ranks in Google for keywords and key phrases that are going to put your business in sight of the right customers.

Can you get me to the top of Canberra rankings?

Search Engine Optimisation is many things, one of them being, completely dynamic. There are more than 200 factors that determine how your website will present amongst other Canberra businesses. SEO is constantly evolving, and, as a local SEO Canberra consultant, it’s my full time job to stay on top of the latest algorithm changes that may impact the way that content is ranked in Google, Bing and other search engines.

Search engine marketing company Moz revealed a study in 2018 detailing the most critical local SEO ranking factors. Their research showed that on-page keyword use was the most telling on-site SEO factor that is used to determine where your website will perform in the SERPs. Having keyword trends, keyword difficulty scores, and competitor keyword usage under wraps is why you should hire an SEO-centric content specialist who can drive your business goals.

SEO does not include a handbook or exact recipe for what is will get your business to the top of the SERP’s in Canberra. The reality is, if Google actually published their ranking algorithm, they would have trouble charging marketers to use their AdWords platform – the medium responsible for generating more than 90% of their revenue in 2017. It’s entirely in Google’s best interest to keep their organic ranking algorithm a secret.

As a Canberra SEO expert, it’s my job to stay ahead of the latest SEO trends that decipher the way that content is ranked – it’s a full time job, literally. You’re not just paying for the copy that fills your pages; you’re funding the research and strategy that goes into everything that I write.

Why Choose me as Your SEO Consultant in canberra?

Because let’s be honest: finding a passionate Local SEO Canberra Consultant who takes the time to learn about your business is rare these days. Have you ever worked with a Marketing Agency and felt like you were just adding to their Staff Party Fund? When you work with me, you’re working with an individual and independent SEO Specialist who is invested in the success of your business. I’m passionate (and slightly obsessed) with immersing myself in SEO, so that I can pass my learnings onto my clients and deliver great content that drives results.

My SEO services in Canberra are always tailored towards your business and what you’d like to achieve with SEO.

As an independent freelance Consultant, I am able work intimately with a wide variety of small businesses, brands, and start-ups. With each business I work to identify opportunities for organic growth and develop content marketing solutions that build your brand and get you in front of more converting customers. I’m not a desk guy waiting for the clock strike 5pm. I am passionate about working with clients and helping them to achieve sustainable and scalable SEO success for their Canberra businesses.

Search engine optimisation FAQ

Do SEO Services Work?

Yes, but SEO services require time and patience. Unlike PPC advertising mediums such as Facebook Marketing and Google Adwords, SEO Services are a long-term driven marketing solution for businesses who are committed to the sustainability of their business. The cost of working with an SEO specialist may be daunting to begin with, however, it’s important to consider the potential revenue growth that quality SEO can drive over time, and compare that to the ongoing cost of paying for every customer who visits your website with Pay Per Click Marketing. Don’t get me wrong; for some businesses, PPC advertising is an important element of their holistic digital marketing strategy. For others, they can rely strictly on organic traffic created through Search Engine Optimisation. 

Can’t I just use content from highest ranking businesses in my niche?

No. Content taken from another site and repurposed is called duplicate content. Think of Google as the most rigorous University Marker you’ve never met – it doesn’t matter how smart you think you’ve been in scraping content from your competitors, Google can determine (in less than a second) the original source of each article. The term ‘duplicate content’ is a contentious issue within the SEO community. Many marketers believe that Google (and other search engines) will penalise websites who are busted trying to use copied content as their own, while others are sure that Google will essentially ignore your content and delete it from the SERPs. Regardless, copying content from your competitors will not get you anywhere with organic rankings.  

My Search Engine Rankings are fluctuating every day, is this normal?

If your search rankings fluctuate, do not panic. Google rankings will fluctuate from day-to-day and often without warning. Just because you are number 1 doesn’t mean you’ll stay there forever. In fact, sustaining he top is hard work. Other websites are always looking to you for industry best practices, that’s why it takes consistent work to get to the top and stay there.

Here’s some reasons why your search engine rankings might fluctuate:

• Google’s algorithm has changed and it has affected your website

• Google is rearranging the positions based on the way that users are interacting with the search results

• New competitors are coming into the search engine results or others are updating their content

Something everyone should know about SEO, is that it is completely dynamic. Everything is inter-changeable so it’s crucial to observe changes in traffic and talk to a Canberra SEO expert who can talk you through why it may have occurred and what you can do to get your spot back.

Is there a quicker way to get listed in the Search Engines?

How fast your new content will index and present in the search engines will be dependant on several factors. The age, structure, domain authority, trustworthiness, and crawlability of your website can significantly change how fast Google will index and list your content.

SEO is a long-term game. It takes patience and vision to understand how the content that you create can impact your long-term traffic and goals.  

Google may rank your website overnight. However, attaining high rankings (especially for a new website) can take a little longer — think three to six months. Keyword mix plays an important role in getting your website ranking for competitive keywords that will bring in the most lucrative rankings overtime. My SEO Services include using a mix of highly competitive (lucrative) and low competition keyword targeting. Rome wasn’t built in a day, and a new website ranking at the top of Google for competitive keywords won’t happen overnight – strategy, planning and long-term vision are essential to your SEO success.

Caution: I advise businesses to be wary of agencies that guarantee a ridiculous increase in traffic within a short space of time. Black Hat SEO techniques such as buying PBN links, manipulating page structure, and creating thin-content pages that use very specific keywords are being carefully watched by search engines. Occasionally, Black hat SEO techniques may actually yield short term gains for your business, but a single penalty has the ability to set your website back months (or years) in recovery — you really don’t want to get on Google’s bad side.

 My SEO services are specifically targeted at long term growth and sustainable SEO results.

Are Search Engine Optimisation Services a One Time Thing?

Getting your SEO health on track is the most important step in your SEO journey. My SEO services put all of the pieces in place to ensure your long-term success in the search rankings.  

In the same way that your business is constantly changing and evolving to suit customer needs, so is Google. Search Engines are constantly developing to keep up with the way that people are using the internet. As such, Search Engines can determine the fate of your online business. Having an SEO consultant on your side means that whenever Google makes changes to its algorithm (up to 40 times per month), you can react, and – when necessary –adjust your content and your website.

What is White Hat SEO?

Essentially, white hat SEO is the practice of using optimisation strategies that follow Google’s guidelines, and are prioritise the human audience, rather than trying to manipulate the search engines. A website that is optimised for search using White Hat SEO strategies focusses on user-centric information, rather than creating content for the sake of attaining Google or Bing rankings.

Also known as ‘Ethical SEO’, White hat strategies are employed by businesses who value the long-term sustainability of their online presence. Some White Hat SEO Techniques that are used for long-term results include keyword analysis, keyword research, link building (with an emphasis on meaningful and natural link placement), well researched content, and site structure that prioritises delivery of the best user experience.

What is Black Hat SEO?

In SEO terms, black hat SEO refers to sneaky and manipulative SEO techniques that focus on search engines with little regard for how the strategies will impact the user experience.

Google is making it increasingly challenging for SEO marketers to ‘game the system’. Older techniques that are no longer valid, such as invisible text, keyword stuffing, PBN link building, link exchange, and thin content pages, are being identified and reprimanded by search Engines.

Those who use Black hat SEO are looking for a quick way to gain high rankings – all the while fully aware that these tactics will be punished and de-ranked by Google. The use of many Black Hat SEO techniques can result in a website being completely banned from a search engine – a steep price to pay for legitimate businesses and their websites.

Why Are Some Companies Offering Such Cheap SEO Services?

Just like any industry, there are varying levels of service offered by Search Engine Optimisation companies that can result in vastly different outcomes. Some cheap SEO companies in Canberra have emerged offering extremely low priced packages that promise big success, yet deliver very little work. Operating in a client-side marketing role, I’ve seen the outcome of these cheap SEO companies first hand.

Most of these companies outsource their work to overseas workers and make use of Black Hat tactics to put one over on their clients. What these client don’t realise is that their monthly retainer is only paying for an automated SEO tool that isn’t worth the server on which it is hosted.  

Working with Liam Ridings Copywriter, you can relax knowing that you are working with a professional and results driven SEO Consultant in Canberra who only uses White Hat SEO tactics that deliver scalable and long-term results. All of the optimisation on your website is executed out by me, which means that any questions you have about your SEO tactics can be answered by me – without the need to check back to an overseas employee.

Most notably, my Canberra SEO Services focus entirely on generating leads and sales – not just traffic. High rankings and increased traffic are great, but if it’s not directed to the right page, it’s not going to aid your business growth. My SEO success is measured against your bottom line, not just on where your website sits in the rankings.

Why Should I Choose Liam Ridings SEO Canberra Services?

• I work with each business one-on-one to come up with a comprehensive strategy that will create sustainable search engine rankings that deliver relevant, qualified traffic to the website.

• While my SEO Services in Canberra are competitively priced, they feature a level of customer service that you won’t see working with a big agency.

• I’m an SEO Canberra expert. I love search engine marketing and I’m passionate about the latest ideas, algorithm changes and techniques that I can then pass on to my clients.

• In an industry of wild promises and outrageous guarantees, my honesty is a breath of fresh air. I’ll take the time to get to know your business and your goals before I promise an X% increase in traffic in X amount of time. I am transparent – if I think that I can grow your business, I’ll work with you. If I think that your business would be better off with someone else – I’ll steer you in the right direction. My business is built on honesty and trust.

• I work closely with my in-house web-developer to integrate comprehensive technical SEO solutions. We’ve got the skills to create large websites that deliver considerable reach in a short amount of time.

Will Lots of Content Get Me High Rankings?

I’m afraid it’s not always that simple. Creating content is a key factor, but creating the RIGHT content for your users is crucial. To perform well in Google, it’s essential that you have high-quality content that provides real value to your readers.

Everyone wants to rank #1 in Google. The distinction between the website that ranks #1 and the website that is on page 4 or 5 is comprehensive strategy. The recipe for SEO success is not always clear-cut, but there are a lot of consistencies that can certainly help your chances of reaching the desired spot on page 1.

What is Negative SEO?

Sadly, not all marketers are entirely ethical in their practices. To rank well in Google, you can either bring your site up, or drag other sites down. In competitive niches, it’s not uncommon for websites to use a number of unethical off-site tactics that can generate negative SEO for other businesses.

One of the first things I will do when conducting an SEO audit of your site is to examine and analyse your backlink profile. Negative SEO involves directing poor quality backlinks to another’s site. It’s important to regularly observe your backlinks, create disavow reports, and submit them to Google to protect your site from Negative SEO,

How Often Should I Publish Content?

There is no formula for content creation scheduling. It will depend on the nature of your industry and what your competitors are putting out. Generally speaking however, the more frequently you can publish new content, the better. Fresh content is not only a great way to rank for new keywords and attract new customers, but it also works as an important signal for Google. The Search Engines want to know if your website is still active and relevant; producing new content regularly tells Google and Bing know that you’re still functioning.

Is SEO Free?

Not unless you work for free! Keeping up to date with SEO trends and SEO education is what you’re paying for when you hire an expert SEO consultant in Canberra.

How Long Does It Take to See Results from SEO?

There’s no exact timeline. Results will depend on the keywords being targeted and the market that you are serving.

A sizeable website with a solid foundation and link profile may see results in a matter of a few weeks, while a smaller or newly established website may have to wait months before any payoff. SEO is an long-term process. Investing in SEO is investing in the ongoing success and sustainability of your business. Generally, most SEO campaigns that I conduct will last from 9-12 months. There are no lock in contracts and you’re free to leave at any time.

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